Over the Top Services

Helps Members to identify viable investment solutions for OTT services and promote digital channels.

Internet services are of growing importance for public broadcasters. Audiences are using different types of devices to access media and more media is being delivered via broadband networks.

EBU Technology & Innovation Workplan

Every two years, the EBU develops a roadmap for technology and innovation activities based on the requirements and inputs given by EBU Members. The result of this roadmap is our bi-annual EBU Technology & Innovation Workplan. Strategic programmes and project groups are set up to focus on specific areas of interest. To access the latest Workplan, click here.

EBU Project Group on Over the top (OTT) services

The topic of Over the top (OTT) services is part of the EBU's Strategic Programme on Broadcaster Internet Services.

Main activities:

  • Explores initiatives the EBU can develop to help its Members in this challenging domain.
  • Engages with Members to exchange knowledge and develop requirements for public service media.
  • Identifies viable investment solutions for OTT services and promote digital channels to create value for Members in an increasingly competitive OTT environment. In particular, the aim of this project is to provide technical OTT service support, content acquisition and handling and a branded consumer OTT service. 
Some of the current issues the Project Group addresses include:
 
  • Content Delivery: In 2014, online delivery accounted for only 2% of the UK Public Service Media (PSM) audience but consumed 14% of their distribution budgets. What happens if this Internet audience increases to 20% in the future? 
  • Content Exchange: Can we reduce the difficulty of managing multiple variants of video files (e.g. different language versions) and exchanging content?
  • Technical Platform: Members are in a technology arms race with global OTT platforms; can we help them keep pace with rapidly developing technology?
  • VOD services: are there opportunities to develop VOD services which provide greater exposure for European PSM content?

​Join us

If you are interested in Over the top (OTT) Services, join our group on this topic and participate in the discussions. Access for EBU Memebrs only.

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