Connect
SP Connect coordinates the EBU's work on distribution, platforms, and connected media to keep public service content accessible and trustworthy.
6 subgroups
Login
Dear user,
The EBU now uses Microsoft Entra as an authentication model.
Employees of most EBU Members should now use a federated login to authenticate. This means your organization acts as the identity provider. You no longer need 2 separate accounts or 2 separate passwords. Your work credentials give you access to EBU content.
What to do on the next screen?
If you already have an EBU account, enter your professional email address and select Next. You will see the EBU logo change to your organization’s logo. Enter your usual work password and, if prompted, accept the sharing of information with the EBU.
What if we are using shared mailboxes?
The new authentication mechanism does not work with shared mailboxes. If you usually access EBU websites using a shared account, you must create a new individual user account. Scroll down to view the instructions.
If federated login does not work?
For some EBU Members, as well as the general public, federated login will not work. Login remains possible with your existing account. 3 different cases may occur:
- Case 1: If your email address is linked to a Microsoft account, you will be redirected to https://login.live.com. Log in using your usual Microsoft credentials.
- Case 2: If your email address is linked to a Google account, you will be redirected to https://accounts.google.com. Log in using your usual Google credentials.
- Case 3: If your email address is not linked to either service, you will receive a temporary password by email each time you log in.
What to do if none of the above seem to work?
Please read the instructions below carefully, as the choice you make during your first login cannot be changed later.
To create a new account, select No account? Create one.
You will have 3 options:
- Microsoft: Recommended for users working for EBU Member organizations.
- Google: Create an account using your existing Google account.
- Other valid email address: A temporary password will be sent to your inbox each time you log in.
If you still cannot log in after following these instructions, contact [email protected].
Our Work
We're stronger together. Our working groups bring together thousands of experts and engineers from across the media technology industry to develop solutions, advance standards, and produce guidance – for media technology that delivers better experiences, stronger capabilities, and lower costs.
Our Technical Committee (TC) sets the direction for this work, EBU Technology & Innovation coordinates it, and the groups below carry out its mandate. Strategic Programmes cluster work with a mid or long-term horizon. Focus Groups cover areas that are more changeable, require rapid action, and therefore have a shorter planning horizon.
Strategic Programmes
Infrastructure and Cybersecurity
We support Members in transitioning to IP and cloud-based production infrastructure, covering both technical evolution and media cybersecurity.
6 subgroups
Media Production and Transformation
We support Members across the full scope of production transformation, from UHDTV and personalised audio to cloud workflows and AI-assisted production.
11 subgroups
Focus Groups
AI Accelerator
We provide practical AI guidance for public service media, spanning strategy, responsible deployment, and editorial use cases, through the AI Sandbox and subgroup activities.
3 subgroups
Cloud Strategy
We help EBU Members develop cloud strategies and explore shared cloud infrastructure opportunities for public service media.
Future Spectrum
We secure spectrum access for public service media, coordinating EBU positions at WRC, CEPT, and ITU-R to protect broadcasters' frequency rights.
4 subgroups
Join the work
A note on participation: Some groups are open only to EBU Member organizations, but many welcome the wider industry. Whether you represent a Member or a technology company – this is the platform to collaborate across the industry.