UHDTV, Hybrid Radio and the world’s first Live IP TV production studio are just some of the latest achievements in media technology and innovation from the EBU which will be showcased at the IBC in Amsterdam between 11 and 15 September.
In collaboration with Members, EBU Technology & Innovation will also demonstrate other key topics including FIMS, semantic data, quality control and personalization as well as taking part in discussions about the changing media landscape. 
IBC is an unrivalled global destination for discussion and debate about the many different challenges facing the electronic media and entertainment industry. 
The use of semantic technologies now allows combining information in a flexible and scalable manner to allow broadcasters to navigate through data and content seamlessly like surfing the web.. The EBU will demonstrate automated metadata extraction and management tools for programmes and commercials exchange based on EBUCore. 
As part of its curation of software development projects, the EBU has launched EBU.IO which now hosts initiatives like RadioDNS, the MPEG-DASH interoperability test engine, Cross-platform Authentication and Quality Control work. Stop by to see how interoperable Quality Control templates can be set up and exported on the platform. As usual, the EBU will also host its annual open-source meet-up at the stand on Saturday, 12 September. 
As the traditional production environment continues to undergo transformation, broadcasters look to better integrate platforms, services and data to increase flexibility and produce new live and on demand content to reduce costs. The EBU, in collaboration with VRT and a group of innovative industry partners have implemented a Live IP TV production studio at VRT’s premises in Brussels. A scaled-down version of the studio will be shown as a proof-of-concept demonstration at the EBU stand. This year’s EBU Conference Session will also focus on: The media factory of the future.   
A central theme of this year’s IBC will be personalization. The EBU will demonstrate how hybrid radio enables broadcasters to enrich their programmes with visual elements and interactive scenarios. In addition, users now want to access their media at any time and on any device.  The RTS HbbTV portal will showcase how users can access their viewing history across many devices.   
Demonstrating technologies essential to the successful deployment of UHDTV, EBU will show a UHD High Dynamic Range (HDR) enabled TV that will play out HEVC encoded MPEG DASH files up to UHD 10-bit resolution. The same system will play MPEG-DASH Live profile streams encoded in HEVC, with seamless switching between different bitrate representations, and with a replay window of 20 minutes. HbbTV 2.0’s HTML5 elements will also show how broadcasters can improve viewer engagement with an enhanced user interface.
Also on the UHDTV front, EBU will demonstrate Live HDR content production for live broadcast, without metadata, based on the BBC/NHK Hybrid Log Gamma (HLG) curve. How does High Frame Rate (HFR) rate compare to a motion compensated one? EBU will showcase a prototype HFR display showing various sequences with and without compression up to 1080p240fps.
You can find all the EBU demonstrations and meet staff from EBU Technology and Innovation at Stand10.F20.

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