Linear television or Digital Terrestrial Television (DTT) services remain at the core of most public broadcasters’ services. However, audience consumption patterns are changing and new distribution opportunities – like Over the Top (OTT) services or the development of future mobile options like 5G – are becoming and will continue to become more popular in the future. So, how will DTT evolve? And, how can broadcasters make the most of future options for reaching audiences?
This year’s EBU Forecast will focus on these questions and more during the event which takes place 23-24 November 2016 at the EBU Headquarters in Geneva, Switzerland.
To kick off the event, this year’s keynote session will be dedicated to taking a closer look at reaching audiences wherever they are and evolving TV consumption patterns. The session will also take a closer look at how the satellite industry is reacting to the ever-changing broadcasting landscape and how it might change in the future.
In particular, Day 1 will focus on developments in terrestrial distribution, including case studies from Germany, Africa, Finland and more. Looking to the future, delegates will have the opportunity to learn more about options for in-home distribution of television, high dynamic range and virtual reality. The day will end with a panel discussion looking at how broadcasters should adapt to changing consumer behaviours.
On Day 2 delegates will have the opportunity to take a closer look at the latest news surrounding mobile broadband: an action plan for 5G, spectrum for 5G and updates from the 3rd Generation Partnership Project (3GPP). Delegates will also hear more about the EBU’s work on content delivery services and a dedicated IP fibre network for broadcast free-to-air services.
Other highlights of the programme include: using big data for broadcasters, going HbbTV 2.0, net neutrality and more! The draft programme is now out, so make sure to take a look.
And most importantly… don’t miss our early bird rates! Sign up now and take advantage: click here.