Personalization

In this digital age, delivering a personalized experience is paramount in order to be relevant for the user.

Traditionally, broadcasters schedule their linear content to suit an assumption of generic group of consumers. However broadcasters online services are becoming more and more relevant, they offer content personalisation based on consumers profile, location, devices and behaviours in addition to the more traditional content genre, time-of-day and channel characteristics. Thus the broadcaster must address a new set of technological challenges. 

Furthermore, vertically integrated Over-the-Top (OTT) providers offer an attractive personalised service. PSM organisations seek to offer the same user experience, while addressing the specific requirements and context of broadcasters.

The right content at the right time for the right person on the right device – as broadcasters are faced with competition from multinational online-giants and looking for ways to efficiently increase reach and relevance, the European Broadcasting Union is working with its Members to give editorial teams a set of powerful tools to deliver relevant content to audiences.

Joining Forces

Keeping control over the algorithms driving content delivery is key for Public Service Media, not only to maintain editorial independence and impartiality, but also to live up to the trust placed in them by the public in today's data-driven world.

To that end, Public Broadcasters RTS, BR and others have joined up around the EBU's PEACH project (Personalization for EACH), a working group applying InnerSource practices to co-develop the required solutions.

 

More info: peach.ebu.io

EBU tech-i magazine, Issue 23 tells you how you can produce smarter, introduces future broadcasting architectures, dives into the use of the 700 MHz band, explains how hackers have become 'smart', and more...

EBU tech-i magazine, issue 22 explains why Video did NOT kill radio and what the future of radio will be like. And there is more, including Cross-Platform Authentication and a look at the state of loudness normalisation in Europe.

Issue 20 of tech-i includes news on newsrooms, addresses the question if FTA TV is dead, takes a look at MPEG MMT, provides a profile of the new EBU TC chairman Egon Verharen (NPO) and features two articles explaining what UHDTV will offer. And there is more...

Issue 17 of tech-i  looks at UHDTV, with SVT's Per Björkman on the UHD equation, Hans Hoffmann on UHD technology parameters, David Wood on high frame rates, and a report on the recent shoot of the Eurovision Young Dancers.

Issue 12 of tech-i includes a look back at February's RadioHack workshops, a look forward to the Libre Software Meeting where the EBU is organizing sessions on Free and Open Source Software for media, introductions to the IMPS programme, EBUCore and MPEG-DASH, plus an update on follow-up actions from WRC-12. David Wood weighs up digital radio options and HRT's Kazimir Bacic is "In the spotlight".

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