Can EBU Members win the online battle?

Presenter(s): Johan Wahlberg (SVT)
Event: Forecast 2021

EBU Members are debating the best way to go forward with their online offerings: whether the future lies in app-based distribution (e.g. SVT Play) for live playout and on-demand, or whether it is crucial for survival to be present on all relevant third-party video-apps and platforms in their national market. Are proprietary apps strong enough to be the exclusive way of PSM online distribution?