Cross-platform Authentication

Provides Members with an open standard authentication protocol for IP-connected media devices.

Hybrid media devices that can deliver audio, video and interactive content over both broadcast and broadband offer an exciting opportunity for broadcasters and media providers to enhance their audience experience with interactive personalized services. However, device manufacturers and content providers are missing a standard way for a user to associate a device with an online account.  

EBU Technology & Innovation Workplan

Every two years, the EBU develops a roadmap for technology and innovation activities based on the requirements and inputs given by EBU Members. The result of this roadmap is our bi-annual EBU Technology & Innovation Workplan. Strategic programmes and project groups are set up to focus on specific areas of interest. To access the latest Workplan, click here.

EBU Project Group on Cross-platform Authentication

The topic of Cross-platform Authentication is part of the EBU's Strategic Programme on Broadcaster Internet Services.

Main activities:

  • Provides Members with an open standard authentication protocol for IP-connected media devices. This protocol provides a common basis between device manufacturers and content providers to offer personalized services and can be implemented by a range of IP-connected media devices (taking into account display capabilities and input methods). 
  • Through this international and industry wide collaboration, we continue to develop this solution to simplify the user experience to access multiple services across different platforms.  ​

Join us

If you are interested in Cross-platform Authentication, join our group on this topic and participate in the discussions.  Some restrictions may apply. 

How does it work?



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