Cross-platform Authentication

Provides Members with an open standard authentication protocol for IP-connected media devices.

Hybrid media devices that can deliver audio, video and interactive content over both broadcast and broadband offer an exciting opportunity for broadcasters and media providers to enhance their audience experience with interactive personalized services. However, device manufacturers and content providers are missing a standard way for a user to associate a device with an online account.  

EBU Technology & Innovation Workplan

Every two years, the EBU develops a roadmap for technology and innovation activities based on the requirements and inputs given by EBU Members. The result of this roadmap is our bi-annual EBU Technology & Innovation Workplan. Strategic programmes and project groups are set up to focus on specific areas of interest. To access the latest Workplan, click here.

EBU Project Group on Cross-platform Authentication

The topic of Cross-platform Authentication is part of the EBU's Strategic Programme on Broadcaster Internet Services.

Main activities:

  • Provides Members with an open standard authentication protocol for IP-connected media devices. This protocol provides a common basis between device manufacturers and content providers to offer personalized services and can be implemented by a range of IP-connected media devices (taking into account display capabilities and input methods). 
  • Through this international and industry wide collaboration, we continue to develop this solution to simplify the user experience to access multiple services across different platforms.  ​

Join us

If you are interested in Cross-platform Authentication, join our group on this topic and participate in the discussions.  Some restrictions may apply. 

How does it work?

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EBU tech-i magazine, Issue 23 tells you how you can produce smarter, introduces future broadcasting architectures, dives into the use of the 700 MHz band, explains how hackers have become 'smart', and more...

EBU tech-i magazine, issue 22 explains why Video did NOT kill radio and what the future of radio will be like. And there is more, including Cross-Platform Authentication and a look at the state of loudness normalisation in Europe.

Issue 20 of tech-i includes news on newsrooms, addresses the question if FTA TV is dead, takes a look at MPEG MMT, provides a profile of the new EBU TC chairman Egon Verharen (NPO) and features two articles explaining what UHDTV will offer. And there is more...

Issue 17 of tech-i  looks at UHDTV, with SVT's Per Björkman on the UHD equation, Hans Hoffmann on UHD technology parameters, David Wood on high frame rates, and a report on the recent shoot of the Eurovision Young Dancers.

Issue 12 of tech-i includes a look back at February's RadioHack workshops, a look forward to the Libre Software Meeting where the EBU is organizing sessions on Free and Open Source Software for media, introductions to the IMPS programme, EBUCore and MPEG-DASH, plus an update on follow-up actions from WRC-12. David Wood weighs up digital radio options and HRT's Kazimir Bacic is "In the spotlight".

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