The scope of the Strategic Programme (SP) covers Radio, TV and other media services. It comprises the evolution of production systems and the underlying media formats. The work is divided in the following areas:



Sound Experiences, Radio production and Loudness


Paola Sunna
+41 22 717 2304

Audio »


The goals for this SP are defined in the EBU T&I Workplan 2019-2021 and can be summarized as follows:

  • Assist Members in using efficient production workflows, especially for cloud-based live production
  • Enable the transition to UHDTV, including High Dynamic Range (HDR)
  • Enable the transition to Personalized Sound Experiences
  • Helps Members by standardizing loudness metering and levelling
  • Facilitate an exchange of ideas and learnings between EBU Members around radio production workflows
  • Ensure and improve the end-user Quality of Experience
  • Represent EBU members' needs in the evolution of production systems (e.g. news, archives)
  • Work towards universal production workflows for metadata
  • Leverage Artifical Intelligence (AI) to support content production (e.g. NLP, face recognition)
  • Progress Automatic Metadata Extraction and workflow automation
  • Ensure knowledge sharing in the fields of metadata, machine learning, and computing architectures
  • Study multi-versioning of content for live and non-live productions
  • Improve accessibility services (subtitles, multiple audio channels) to extend inclusion
  • Investigate cloud agnostic microservice frameworks for media
  • Study sustainability matters and develop recommendations and best practice

Project groups


Data & AI


Accessibility & Sustainability

Communities of practice

EBU Members are invited to join the following communities to share experiences, including problems and solutions:

Related initiatives