The scope of the Strategic Programme (SP) covers Radio, TV and other media services. It comprises the evolution of production systems and the underlying media formats. The work is divided in the following areas:



AI, ML, Metadata                   


Alexandre Rouxel
+41 22 717 2473

Data »


Codecs, Formats, QC            


Frans de Jong
+41 22 717 2722

Video »


The goals for this Strategic Programme are defined in the current EBU T&I Workplan 2019-2022 (updated early 2021) and can be summarized as follows:

  • Assist Members in developing and using efficient production workflows
  • Enable adaptable production workflows for audio, video and data
  • Provide guidance on cloud-based production and newsroom systems
  • Study processing for multi-versioned content for live and non-live applications
  • Identify the evolution of post-production, news systems and archive systems
  • Enable Members to transition toward UHDTV, including High Dynamic Range (HDR)
  • Enable Members to transition to personalised sound experiences
  • Promote the use of EBU R 128 and the use of new tools and metadata in Radio Production
  • Improve accessibility though “Seeing, Hearing, Participating and Understanding” personalised services
  • Continue to promote the use of R 128 for loudness control across all content, platforms and devices
  • Leverage Artifical Intelligence (AI) to support all aspects of content production including the areas of:
    • Fake News detection
    • STT Benchmarking
    • Serverless Cloud workflows
  • Ensure knowledge sharing of the topics of metadata, machine learning, and computing architecture
  • Investigate cloud agnostic microservice frameworks for media
  • Ensure and improve the end-user Quality of Experience
  • Provide a common Quality Control language and a database of QC terms and templates
  • Study sustainability in production and develop recommendations and best practice

Project groups

Accessibility & Sustainability


Data & AI

Video & Quality Control


Communities of practice

EBU Members are invited to join the following communities to share experiences, including problems and solutions:

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