Smart Media Production

Project groups

• Accessibility Technologies (t.b.c.)
• Audio Systems and workflows
• Immersive Media
• Metadata & Artificial Intelligence (AI)
• Quallity Control (QC)
• Sustainability for PSM
• Video Systems & Workflows

Collaborative developments

• AI Benchmarking
  Open source software to allow for a more objective performance comparison of AI facial recognition, speech-to-text, and Generative AI systems.
   
• LynX
  A tool for the detection of fake news as well as other applications such as author identification.
   
• MCMA
  A cloud-agnostic microservice framework for media and works towards the standardization of key aspects to facilitate the creation of bespoke workflows by users.

Related initiatives

• AI and Data Initiative (AIDI) – a cross-disciplinary strategic EBU initiative
• PMSE - use of wireless connectivity for production, including 5G

Goals

The goals for this Strategic Programme are defined in the EBU Technical Commmitee (TC) Strategy Roadmap (June 2023 - June 2025) and can be summarized as follows:

• Assist Members in developing and using efficient production workflows.
• Ensure and improve the end-user Quality of Experience.
  • Provide a common Quality Control language and a database of QC terms, templates and initiate a developers' area.
• Track the evolution of media creation technologies and the production ecosystem
• Enable Members to make the right investment and transformation decisions for their:
  • transition toward UHDTV, including High Dynamic Range (HDR) and live production workflows
  • transition to Personalized Sound Experiences, including ADM-based tools development and
  • implementation of flexible and adaptable production workflows for audio, video, data and AI
• Provide guidance, best practices and hands-on workshops for Members on:
  • production and contribution codec quality, based on testing and benchmarking
  • cloud-based production and future newsroom systems
  • LED wall-based virtual production and CG animation in real-time without mocap suits
• Investigate the benefits for Members regarding:
  • multi-cloud environments and microservice frameworks for media
  • the evolution and impact of Metaverse/Multiverse technologies, NFTs, and Web3
  • object-based media, including for accessibility
• Trend-scout and perform studies to build Member knowledge regarding:
  • developments in volumetric production and spatial media
  • improved accessibility through ‘Seeing, Hearing, Participating and Understanding’ personalized services, including. a focus on moving from linear to non-linear services
  • sustainability matters, including policies and organizational strategies, but in particular the impact of production and technology choices
• Trend-scout, create and share knowledge on the topics of data, AI/ML, and computing architectures
• Leverage AI to support all aspects of content production, including the areas of:
  • fake news detection, including relevant product development
  • serverless cloud workflows
  • generative AI in media production (in liaison with other groups)
• Development of:
  • An AI benchmarking framework for facial recognition
  • EBU metadata standards: EBU Core, EBU CCDM
  • cloud-hosted metadata exchange platform for archives