Artificial Intelligence and Metadata - AIM

Helps Members to enhance and enrich their media by using metadata and AI

AI and Metadata are essential for broadcasters. The volume of data is growing but also its value. It is crucial to be able to efficiently manage, extract, index, and retrieve information through the value chain, using well-established conceptual and process models. 

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For the deliverables of this umbrella group, see the individual group pages of the following groups:

AI and Automatic Metadata Extraction

Media Cloud Microservices Architecture

Metadata developer network

Metadata models

AI Benchmarking

The topic of Metadata and AI is part of the EBU's Strategic Programme on Production.


  • Identify and evaluate the AI/ML applications for the analysis and the valorisation media contents. We do so by sharing expertise in a community of academic and industry specialists for you to bring your experience and best practice. We also welcome users and implementers who are keen to learn and contribute. Based on your requirements, we cooperate in the definition of standards to ensure more interoperability and robustness facing the challenges of future changes in technology.
  • Helps Members to enhance and enrich their media by integrating their data from commissioning to distribution


For information about the cross-disciplinary strategic EBU initiative, AI and Data Initiative, please visit the AI and Data Initiative (AIDI) page.


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