The Implementing Open Innovation programme brought Members together to talk about their innovation processes.
The EBU programme on Implementing Open Innovation visited the Salzburg-based company to find out how they build innovation into their digital-first strategy.
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This was the key question asked by Simon Gauntlett (DTG) at the beginning of this year’s Technical Assembly in Krakow, Poland.
Don't miss out! Get your copy of our latest tech-i magazine today and stay up-to-date with the latest news in broadcasting technology and innovation.
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IOI participants are invited to join themed visits to Members’ facilities and other innovation hubs, where we can learn and share about collaborative innovation projects, lab experiences, and how such collaborations challenge and benefit organizations from a technical and editorial standpoint.
For each past IOI event you can find links to a news report and a Members-only workspace page containing further resources.
Network & Learn @IRT
Munich, Germany – 21 November 2018
- Workspace page
Themed Visit @VRT
Brussels, Belgium – 17-18 May 2018
- Workspace page
Themed Visit @Red Bull Media House
Salzburg, Austria – 6-7 November 2017
- Workspace page
Innovation is a crucial stepping-stone for making the transition to becoming a fully digital media organization relevant to all audiences. Innovation must be geared towards providing digital audiences with enhanced content and services, on a variety of platforms, while maintaining high production values.
IOI – Implementing Open Innovation* – is a new initiative that builds on the successes of the Integrated Media Production Strategies project. Jointly coordinated by the EBU Academy (part of the EBU Media Department) and the EBU Technology & Innovation Department, its main activity is a series of themed visits that participants are invited to join a few times per year.
The aim is to explore how EBU Members – and others – successfully manage to take good ideas from proof-of-concept to prototype, beta version and, hopefully, ‘business-as-usual’ operation. Or, if not, to ensure that they fail quickly and early so as to minimize wasted resources.
- Examine the structures and processes that make it possible within an organization to generate ideas, develop and test innovations, and eventually ensure a successful transfer into mainstream production.
- Bring to the forefront products and services that allow Public Service Media organizations to better serve digital audiences, such as personalized mobile content.
- Examine the major corporate culture change that the gradual shift to IP, IT, data and cloud-driven technologies brings about; what opportunities it is creating and how it impacts the way professionals work and the way content is produced and published.
*This programme was initially known as FCP, Flexible Content Production. The name change took place in April 2017.