Scope
The Strategic Programme on Media Production and Transformation covers audio and video formats, metadata, artificial intelligence, and production workflows for Radio, TV, and Online. We work to enable Members to make the right investment and transformation decisions as they move towards UHDTV production (including HDR and live production workflows), personalised sound experiences using ADM-based tools, and flexible, adaptable production workflows for audio, video, data, and AI applications. Our work spans both the technical foundations of production and the operational practices that make new approaches work in real production environments.
Subgroups
Accessibility (Media Access Technology)
We develop standards and practical tools for accessible audiovisual media, including the EBU-TT subtitle format family and related production guidance.
Audio Systems
We help Members advance audio production across personalised sound experiences, radio workflows, and loudness normalisation standards.
3 subgroups
C2PA Workflows
We help EBU Members implement the C2PA content provenance standard in broadcast and media production workflows.
Green Production
We help Members implement green production practices through shared case studies, carbon measurement guidance, and collaborative knowledge exchange.
HTML Graphics
We share knowledge on HTML-based graphics systems and workflows for broadcast, helping Members evaluate and implement web technology in production.
Newsroom Transformation Forum
We facilitate knowledge exchange between EBU Members on newsroom workflows, digital production systems, and the challenges of newsroom transformation.
Quality Control
This group maintains the EBU QC specifications, helping Members improve QC interoperability.
Quality Control Implementers
Helping users build practical, automated QC workflows.
Sustainability for Public Service Media
We help EBU Members measure and reduce the environmental impact of broadcasting, with shared methodologies, best practice guidelines, and collective advocacy.
Video
Guidance on anything video, including UHDTV, HDR, codecs, and production workflows.
1 subgroup
Virtual Production
We share knowledge on LED virtual production workflows and real-time CG for broadcast, helping Members evaluate and implement these technologies.
Objectives
We provide guidance, best practices, and hands-on workshops on production and contribution codec quality, cloud-based production, future newsroom systems, LED wall-based virtual production, real-time CG animation, and improved accessibility services. We coordinate the subgroups and expert groups working on specific aspects of production transformation — including Audio Systems, Video, Quality Control, Accessibility, and Newsroom Transformation — ensuring their work connects to a coherent strategic direction.