EBU Technology Strategy Workshop

This interactive workshop for Executive Management, organised by EBU Technology and Development, gave non-technical executives, including those from small broadcasters, a better overall picture of the future they face, to help them in their dialogue with administrations and colleagues.

- Introduction   Alberto Morello (RAI)


Part 1: What strategy for media production?
Moderator Arild Hellgren (NRK)
- Going digital in production, what lessons were learned?   Johan Hoffman (VRT)
- Cost-effective Production in a Tri-Media Environment   Herbert Tillmann (BR)
- Ten things you need to know about 3DTV & UHDTV     David Wood & Hans Hoffmann (EBU)


Part 2: What strategy for media delivery?  
Moderator Alberto Morello (RAI)  
- Why keep the emphasis on spectrum for terrestrial broadcasting?   Nigel Laflin (BBC)
- Future of digital radio & FM switch off
- Future of Radio Delivery
  Arild Hellgren (NRK)
Mathias Coinchon (EBU)
- The future: Hybrid TV & the second screen   Tristram Biggs (BBC)



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