Strategic Overview of Cloud-based Production Technologies for Public Service Media

Cloud technologies have the potential to disrupt all aspects of the media supply chain but can be perceived as too complex and requiring years of preparation and retraining. This report is designed to help challenge those perceptions.

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There are many strategic, technical, and behavioural considerations the come into play when it comes to media production and the cloud: the standard APIs, vocabularies and visual language, the interoperability caveats, security and sustainability, financial predictability, and emerging DevSecOps practices, and many others. This report covers most of these areas.

This report does not go into detail on aspects like data and content confidentiality and GDPR requirements, which are tageted by industry initiatives like SMPTE Media in the Cloud and the European GAIA-X project. The EBU actively contributes to them on behalf of its Members.