High staff costs, frozen fees and inflation. The economic pressure on public broadcasters continues to mount up. At the same time, it is getting increasingly difficult to find well-trained staff with a high level of competence and know-how who meet the demands of state-of-the-art broadcasting technology. These challenges, however, also present great opportunities. What do they look like and how do we need to approach public broadcasting and use investments in the spirit of sustainability and innovation? And how can technology open up these opportunities and drive this paradigm shift?