Forecast is the EBU's annual seminar dealing with broadcast technologies, spectrum management and related topics. The theme for this year's event is indicative of the potential seriousness of the situation -
"Mission Critical for Public Service Media".
The terrestrial broadcast platform has been and will continue to be the main means of accessing free-to-air television. In an environment where demand for spectrum, a finite resource, is continually rising, the best interests of citizens are served by broadcast platforms and public service media.
Broadcasting and spectrum need to be managed carefully; it is essential for EBU Members and all of those who play a role in digital terrestrial television (DTT) to contribute to the discussions. Terrestrial broadcasting techniques remain the most efficient way to deliver a broad package of high quality linear (and even partially on-demand) content to an unlimited number of users living in a large area; indoor or outdoor, mobile or fixed. But the spectrum used by DTT is highly sought after and a strong case needs to be built and defended. The future of public service media as we know it may be at stake.
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