Media Distribution Value Chain Webinar 2013

Linear radio and TV programmes remain the most popular media services. They are for the most part delivered to dedicated broadcast receivers over broadcast network infrastructure (e.g. terrestrial, satellite and cable). However, EBU Members and other broadcasters create innovative services to reach beyond the confines of the living room and the single large screen, and beyond the constraints of linear schedules. These services cannot be distributed over broadcast network infrastructure but over the internet. Indeed, the internet has emerged as a powerful way of distributing media services that provides new opportunities for content and service providers, network operators and equipment manufacturers, and consumers.

This webinar explored similarities and differences between the traditional broadcast distribution model and the internet distribution model. In particular, it focused on the position of the public service media organizations in the value chain and the potential impact of adopting the internet as the principal distribution mechanism. The main presenter, Darko Ratkaj works on technical, regulatory and policy issues related to spectrum management and media delivery technologies, including mobile. He works on distribution models that would enable the EBU Members to make their content and services universally available.


1. Motivation
2. Media distribution value chain
3. Broadcast distribution model
4. Comparison and analysis
5. Conclusions

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