![Building content value on top of metadata](https://www.ebu-cdn.ch/sites/tech/files/shared/events/mdn2022/presentations/Matt_Eaton_AWS_EBU%20MDN%202022.pdf/thumbnail-512.webp)
Presenter(s): Matt Eaton (AWS)
Event: MDN 2022 Online Conference
This presentation by AWS uses the example of AWS Personalize to describe how metadata, together with a centralized data strategy, enables value to be exploited from content. It discusses how broadcasters are using machine learning in workflows to generate this metadata from their live and non-live content, and how this structured metadata is then used together with services like AWS Personalize to help realise new value from content.