Over the last year, the EBU has been working in close collaboration with international public and private broadcasters and manufacturers to design a protocol that specifies how to associate an online user identity with a media device, using cross-platform authentication (CPA).
The solution has been adapted to the broadcast industry and the recent protocol covers limited input devices such as radio. The standard is interoperable and open, preserving data isolation between different organizations, supporting out of the box experiences and limited input devices, working with any identity provider and supporting a single sign-on user experience.
Using CPA, broadcasters can now give a unified user experience to their audience and consider a media device as a window to their media world.
BBC and Frontier Silicon have already rolled out a production implementation plan which enables people to bookmark a song from their hybrid radio and add it to the BBC Playlister using RadioTag.
Want to try out CPA for yourself? Come and visit us at IBC (EBU Stand 10.F20). We will have a demonstration “My media, any device… powered by CPA” which showcases the BBC Playlister and HbbTV proof of concept, allowing the user to seamlessly share, using a companion device, content playing on a TV channel to someone else using a companion device.
There will also be a presentation and meet-up on CPA from 4-5pm on 13 September at our stand.