On the second day of BroadThinking 2012 attention turned from the networks themselves to the services they carry. Following a round-up of the previous day from the EBU’s Bram Tullemans, a wide-ranging morning session explored the latest in multi-screen applications and the technologies that drive them. RTVE’s Francisco Asensi put the session in context with an overview of the hybrid TV and multi-screen market in Spain. This was followed by ten tips on implementing second screen applications from Belgian start-up Small Town Heroes and insights into the state of the Connected TV market from Sony’s Paul Szucs, who concluded that an open horizontal application platform is needed.
Delegates had already heard about MPEG DASH the previous day, but Microsoft’s Kilroy Hughes provided some practical guidance on implementation, particularly in relation to the latest developments with HTML5. The topic of audience measurement rounded off the session, with a presentation from comScore’s Enrico Verhulst.
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| Abertis Telecom's Alex Mestre speaking at BroadThinking 2012; and a live demo HbbTV services from Germany. | ||
First up after lunch was the thorny topic of Net Neutrality, firstly with Egon Verharen of the Dutch public broadcaster describing the regulatory approach to Net Neutrality in the Netherlands, followed by a regulator’s vision from the French telecoms regulator ARCEP.
Looking into the future, Christopher Ryder of Net Insight looked at the pros and cons of broadcast and broadband, exploring architectural considerations to get the best out of both worlds. Bringing the seminar to a close, Alex Mestre of Abertis Telecom presented a vision a cloud-based approach to hybrid TV and multi-screen services.