We represent our EBU Members at the annual IBC Exhibition and Conference, with demonstrations, meet-ups, networking opportunities and conference sessions. The EBU stand is located at 10.D21 (Hall 10, space D21).
As a leading force in the sector, we foster collaboration among the extensive EBU network of public service media organizations, facilitating partnerships that transcend borders and elevate the quality of content for our audiences. We drive the development of cutting-edge production and distribution technologies, and shape transformative media technology solutions that empower the industry's growth. Our meetups, panel discussions and expert-led presentations offer attendees unique insights into the latest trends, challenges, and opportunities in the dynamic world of media. Embrace the future of broadcasting with the EBU at IBC, where visionaries and pioneers converge to redefine the way we experience media.
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Special events
Join us on Saturday 13 Sept at 17:00 CEST on EBU stand 10.D21 for a special celebration of our 100 years of innovation anniversary, and the Excellence in Media Award ceremony, with the Award once again going to a group deserving special recognition this year.
A full schedule of our meetups is below!
Showcasing
- Dynamic Media Facilities (DMF) and the Media eXchange Layer (MXL): the framework for virtualized, containerized and interoperable media functions. With CBC/Radio-Canada, and Nvidia.
- C2PA workflows: Content authenticity and provenance tracking workflows, solved. With DW, WDR/ARD, Adobe, Imatag, Teletrax, and Sony.
- C2PA put into production: A working C2PA implementation. With France Télévisions.
- Security4Media: A new a non-profit association of media organizations and technology vendors, dedicated to reducing cyber risks and supporting trust in media.
- AI Sandbox: Collective intelligence driving AI innovation in media. With Radio France, RTS, Rai, and SwissTXT.
- HTML graphics with Ograf: Specification and implemetations that facilitates use and management of on-screen graphics across platforms.
- 5G-Emerge: Satellite-enhanced edge delivery. An ESA-funded project. With Arctic Space, Cysec, FTA, and Humans Not Robots.
- 5G-MAG: Making 5G fit for media production and distribution
- DVB-I and HbbTV: Future-proofing broadcaster's presence on TV screens. With ARD, rbb/ARD, Saorview, WDR/ARD, ZDF, 3Cat, bmt.
- EBU NEO: AI-enhanced news content federation for newsrooms and audiences. With Sveriges Radio and swissinfo.ch
- EuroVOX and PEACH: AI-driven language and recommendation tech that you own, unlocking the full potential in the digital transformation of your services.
- TEMS: Trusted European Media Dataspaces – the flagship European Initiative to build a resilient data-driven ecosystem in the media sector. With France Télévisions.
- veraAI: AI-based tools against disinformation. An EU-funded project.
- XReco: Revolutionizing Media with XR. Create, search, and manage 3D and XR content. An EU-funded project.
- TRANSMIXR: Reimagining news with AI and Social XR. An EU-funded project.
Events and meetups
May be subject to change.
| Fri 12 Sept | Sat 13 Sept | Sun 14 Sept | Mon 15 Sept |
| 11:00 "Will your product survive the Cyber Resilience Act?" exchange | |||
| 13:30 Future Media Hubs | 13:00 5G-MAG Meetup | 13:00 5G-EMERGE Meetup | |
| 14:00 Quality Control (QC) | 14:00 Accessibility Meetup | ||
| 15:00 Sovereignty in Cloud Infrastructure and AI Services | 15:00 Open Source Meetup | 15:00 Resilience & Sovereignty in Content Delivery Architectures | |
| 17:00 C2PA Meetup |
17:00
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16:00 Dynamic Media Facilities (DMF) Meetup |
Future Media Hubs
Join us to get in touch with the Belgian-run Future Media Hubs, and hear presentations from the Antenna Group, Turbulence Group showing 3D capture and Gaussian splatting for virtual production, Cardiff University and Globo, KRO-NCRV showing their Roblox, PimpMyCompany, Overtone and Santigeek, and more.
QC Meetup
Meet QC experts to share the latest on implementing Quality Control. With the Chair of the EBU’s QC group. Visitors will also get an overview of QC implementations and showcases at IBC.
Sovereignty in Cloud Infrastructure and AI Services
Who owns the future of Cloud, AI & Cybersecurity in Europe? Don’t miss our panel on the Sovereignty of Cloud, AI, and Cybersecurity Services. Hear from European hyperscaler StackIT, NVIDIA on AI and cloud sovereignity, from the Security for Media Association and more, as we share strategies and debate how to ensure sovereignty, security, and resilience in the digital age.
C2PA Meetup
A great opportunity to meet and learn from innovators, partners and companies supporting and working on integrating content provenance technology based on C2PA, and to view the relevant showcases on the EBU stand.
"Will your product survive the Cyber Resilience Act?" exchange
Join the discussion as we’ll ponder how the Cyber Resilience Act will impact existing products and how to manage the way forward. With Kamil Elfayache, Security4Media’s Cybersecurity Lead, and Lucille Verbaere (EBU), President of the Security4Media Cybersecurity Committee, as well as speakers from EVS, Grass Valley, Merging, and Ross Video.
5G-MAG Meetup
Directly following the Future Media Townhall https://www.5g-mag.com/fmt (Sat 13 Sept, 10:00-13:00, Room E.102), this Meet & Greet (& Eat) invites 5G-MAG members, partners, and friends to the EBU stand. A great opportunity to continue discussions, visit demos, and network in person.
Open Source Meetup
THE meetup for the open source community at IBC. Come to meet, mingle, and see a series of short 5-minute pitches on open source projects related to media and/or broadcast. With drinks.
EBU Celebration
Join us for our EBU drinks at IBC, where we will be celebrating our 100 years of innovation, and revealing the recipient of our Excellence in Media Award 2025!
5G-EMERGE Meetup
Join us to meet project partners and get an update on the developments of the ESA-funded 5G-EMERGE project, including the showcases available on the EBU stand. Snacks provided.
Accessibility Meetup
An informal meetup of the EBU Media Access Technology group and anyone interested in the topic.
Resilience & Sovereignty in Content Delivery Architectures
Content Delivery Networks are critical for getting content to large audiences efficiently. Given their importance, what strategies are being used and discussed to increase resilience? What about the aspect of sovereignty? Join us to meet, learn and discuss.
Dynamic Media Facilities (DMF) Meetup
DMF and the Media eXchange Layer are the two hot topics of this meetup. Meet the who’s who in the space, get an overview of what it is, where it’s at, and next steps, with speakers from EBU, CBC/Radio-Canada, BBC, AMWA, and Nvidia. With drinks.
Presentations
14 Sep 2025