Combining C2PA content credentials with veraAI factchecks
As disinformation continues to spread and damage society – using increasingly sophisticated methods of generation and distribution – there is an urgent need to develop tools and methods to counter this modern plague. For this, two complementary approaches can be taken:
- Equip journalists, fact-checkers and other media professionals with advanced tools to help them verify content in a reliable and efficient manner (the approach taken by the veraAI project)
- Guarantee the authenticity of content originating from trusted sources.
The Coalition for Content Provenance and Authenticity (C2PA) takes the second approach by hardwiring credentials into content to certify its origin and history, as a secure annotation system that documents the provenance of images, videos, and audio throughout their lifecycle and enables authentication of this content.
In this webinar, Hans Hoffmann and Mohamed Badr Taddist from EBU Technology & Innovation will introduce the C2PA standard and its potential as a verification tool, as well as explore how to tackle both approaches together through proofs of concepts that combine C2PA and veraAI technologies against disinformation. Find out more by reading their report on "Content Provenance and Authentication for Trusted Content with C2PA".
This event is open to EBU Members and Associates, as well as other media professionals. Only registrants with company emails will be admitted (no Gmail please). Please register in advance.
The veraAI project is co-financed by the European Union, Horizon Europe programme, Grant Agreement No 101070093, with additional funding from Innovate UK grant No 10039055 and the Swiss State Secretariat for Education, Research and Innovation (SERI) under contract No 22.00245.
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