This public overview of EBU TR 099 summarizes strategic considerations designed to help European public service media (PSM) make choices in their shift of technical infrastructure to the cloud. The underlying goals are to retain operational independence and compatibility with European sovereignty considerations, evolving audience behaviours, technological advancement, and regulatory requirements. The full TR 099 document (Members only) provides a structured decision model to help Members evaluate and adopt cloud solutions at their own pace while benefiting from collective expertise, improved vendor negotiations, and shared interoperable solutions across the European public service media ecosystem.
Keywords: Cloud strategy, Cloud-First, hybrid-cloud ecosystem, cloud operations, interoperability, sovereignty, digital transformation, PSM.