This document contains strategic considerations designed to help European public service media (PSM) make choices in their shift of technical infrastructure to the cloud. The underlying goals are to retain operational independence and compatibility with European sovereignty considerations, evolving audience behaviours, technological advancement, and regulatory requirements. The document provides a structured decision model to help Members evaluate and adopt cloud solutions at their own pace while benefiting from collective expertise, improved vendor negotiations, and shared interoperable solutions across the European public service media ecosystem.
A public overview of this EBU TR 099 document is available.
Keywords: Cloud strategy, Cloud-First, hybrid-cloud ecosystem, cloud operations, interoperability, sovereignty, digital transformation, PSM.
