![Media in the connected car](https://www.ebu-cdn.ch/sites/tech/files/shared/events/ta22/presentations/Ben_Poor_Media_in_the_connected_car_EBU_TA_2022.pdf/thumbnail-512.webp)
Presenter(s): Ben Poor (EBU)
Event: 28th Technical Assembly
The EBU's radio and automotive media technology expert Ben Poor explains what broadcasters are facing as car entertainment systems are increasingly dominated by a small number of operating systems, with car manufacturers aiming for a deep but seamless entertainment experience, and the risk of new intermediaries being permanently inserted between broadcasters and audiences increasingly becoming a reality. The presentation also hints at some new tools that might help to introduce new services in this space.