A scalable and mutable web analytics architecture

Presenter(s): Olli Salakari (Yle)

Finnish broadcaster Yle designed its analytics platform by following several main principles: automation, scalability and mutability. This presentation goes over Yle’s event architecture and the broadcaster mitigates risks of changing regulations – which emphasises the aspect of mutability. Mitigation strategies includes microservice architecture, strict scoping of services, and tendering processes that are based on services not products.