Polestar: Exploring the audio service ecosystem

Presenter(s): Anya Ernest (Polestar)

The performance car brand’s electric fastback Polestar 2 was the first car with Google Automotive Services and Android Automotive, providing a platform of easy accessibility to familiar content. Anya Ernest explains the manufacturer's thinking and talks about the importance of understanding the audience's wants and needs, as well as the value of making use of user data to personalize the experience of radio in the car.