NRK’s future Radio strategy is about embracing the public service remit across the entirety of the offer: content, curation, product and platform. The aim is to bring the audience onto NRK’s own platforms and remain in control of the curation to ensure content integrity. People must know that content is coming from NRK, as trust or awareness of the brand is effectively the basis of the business model, says NRK's Marit Rossnes.
Presenter(s): Marit Rossnes (NRK)
Event: Digital Radio Summit 2021
