Each year the magazine Digital TV Europe asks its readers to nominate the fifty most influential people in TV, PayTV and broadband. Among the fifty selected for 2011 was David Wood, Deputy Director, EBU Technology and Development. From these fifty the magazine gives a series of awards decided by a panel. The award for 2011 Technology Leader was given to David Wood in recognition for the work being done in 3DTV and 'Ultra High Definition Television (UHDTV).
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David Wood thanked the people who nominated him saying "the work on 3DTV and UHDTV is very much a team effort but I see this award as acknowledging that they are very important technologies for our future".