Visitors to the upcoming International Broadcasting Convention (IBC), 13-16 September in Amsterdam, will have the opportunity to visit the AI Tech Zone, an area created in collaboration with EBU that is dedicated to the cutting edge of AI in media applications.
While the exhibition area will showcase technology and service providers, a conference theatre will host expert talks and panels across a range of relevant topics, including exciting developments such as the C2PA standard for content provenance and authenticity. Speakers include EBU experts Francois Lavoir, Senior EU Policy Adviser, Ben Poor, Senior Project Manager, and Sébastien Noir, Head of T&I Software Engineering, as well as leading thinkers from EBU Member and Associate organizations such as the BBC, KBS, RTVE and Yle.
As a whole, the AI Tech Zone serves as a showcase for how AI is reshaping every aspect of broadcasting and media – from content creation and production workflows to audience engagement and data-driven insights.
Media and content enhancement
Media organizations are looking to AI as a game-changer for content creation and delivery. From AI-assisted editing to automated content curation, broadcasters hope to create more customized experiences, higher-quality media content and new added value more quickly and efficiently. The AI Tech Zone at IBC 2024 will showcase how the current state of the art of the technology is meeting these needs.
Data and business optimization
AI is unlocking new possibilities for data-driven decision-making within the media industry. Be it by analysing large datasets, creating key metadata, or automating complex tasks across across the value chain, media organizations stand to benefit from enhanced operational efficiency. The AI Tech Zone will highlight how these technologies can connect to business strategies and help achieve better outcomes.
Advanced technology and infrastructure
As audiovisual media continues to evolve, the underlying technology and infrastructure must advance in tandem. At the AI Tech Zone, visitors can explore how AI-enabled technology and capabilites impact and drive infrastructure technology and decision making.
Trustworthiness and transparency
With the growing integration of AI in broadcasting, maintaining trustworthiness and transparency has never been more important. The EBU seeks to ensures that AI technologies are ethical, safeguarding data privacy and audience trust.
The IBC AI Tech Zone 2024 is designed with a focus on real-world applications, demonstrating how AI can be harnessed to create more efficient, creative, and personalized media experiences. The EBU aims to ensure that these innovations align with the values of public service media (PSM) and that technological progress serves the broader public interest.
The AI Tech Zone is found in Hall 14.
Our EBU stand – the established homebase for public service broadcasters at IBC – is in Hall 10 (stand 10.D21). Visitors can explore 13 exhibits including ORF's T&I Award-winning "AIditor" project, the EBU AI Hub, and an end-to-end showcase of C2PA technology, or join one of 8 meetups held at the stand.