Visitors to IBC2023 in Amsterdam this month will have an opportunity to join the push towards a more fluid, interconnected media production ecosystem. The EBU stand (10.D21) will host a meet-up for the Dynamic Media Facility (DMF) initiative, which aims to redefine media production for the modern age.

Media over IP technologies were always just a stepping stone to a completely new paradigm for production infrastructure architectures. With the media industry facing an urgent need to transform, the integration of software-based approaches is a critical part of the solution. An EBU white paper published earlier this year advocates for media processes that are both adaptable and independent of specific hardware or platforms.

Get on board in Amsterdam

On Sunday, 17 September, at 13:00, the EBU stand at IBC2023 will host the DMF meet-up with an open invitation to all. The event will begin with an expert panel discussion on the industry’s and users’ priorities. Confirmed panelists include Aditi Pandey, Head of Vendor Management and Partnerships in the CTO office of the Norsk rikskringkasting (NRK), Phil Myers, CTO at Lawo, Richard Hastie, senior director of ProViz at NVIDIA, and Shujaur Mufti, Senior Manager of Global Partners Solution Architecture for Telecom and Media & Entertainment at Red Hat.

The meet-up will provide an excellent opportunity to exchange with both broadcasters and vendors and will help to build momentum for the DMF initiative.

A 'pathfinder' implementation of the approach envisioned by the DMF initiative will be available throughout IBC2023 in the Tech Zone in Hall 8. Spearheaded by NVIDIA, it showcases a straightforward workflow using software media functions executed via Kubernetes. The DMF meet-up will be an opportunity to learn more about the solution.


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