With the EBU Technical Assembly taking place in Vienna later this month, pride of place on the cover of the June 2023 issue of tech-i magazine goes to ORF's new Media Campus. The past 18 months have seen the completion of several projects underpinning the broadcaster's strategy towards integrating digital with linear, hybrid production and a new multimedia newsroom. ORF's Chief Technology Officer Harald Kräuter tells the story on pages 10–11.
One important agenda item in Vienna will be the presentation of the EBU Technology & Innovation Award 2023. The 23 nominated projects are listed on pages 6–7.
Generative AI
Antonio Arcidiacono tackles the topic of generative AI in his editorial, describing how it could open a new frontier in the dialogue between media organizations and audiences. Pointing out that the output of generative AI tools like ChatGPT could start to regress if the systems do not have appropriate filtering criteria for the information they are fed. He sees a role for EBU Members:
One solution to this could leverage the multiplicity of public service media, and their role as trusted third parties, to inject new constructive ideas and reject negative divergence; to expose the diversity of points of view from various countries and cultures; and to extract valuable contributions from the feedback of audiences in a sort of AI-aided media literacy exercise that could itself be facilitated by AI.
Elsewhere in tech-i 56
- Getting hands-on with virtual production using LED walls – A recent EBU workshop provided Members with valuable experience
- DVB-I shows promise for future television distribution in Germany – Phase 1 of the German DVB-I Pilot reaches completion
- The Aspera vulnerability – a cautionary tale for the broadcast industry – Vulnerabilities are inevitable, so it pays to be prepared
- Crucial UHF spectrum at risk for EBU Members in November – Protecting spectrum essential for production and distribution
- Tech trends and takeaways from Texas – Finding inspiration and insights for PSM at SXSW 2023
- Ground-seeding for innovation in media technology – The EBU Media Technology Futures group brings together R&D&I experts
- Sustainability Matters: Keeping sustainability in focus for public service media – A report from this year’s EBU Sustainability Summit
- In my opinion: Seeking strong value propositions for younger audiences – A top priority for SVT’s chief product officer Malin Ströman
- Partner Profile: Greening of Streaming – Working together towards more sustainable streaming services
- The challenge of measuring total audience – Insights from the EBU’s Media Intelligence Service
- In the spotlight: Yioula Kyriacou – Senior Engineer and Head of Digital Transformation, Cyprus Broadcasting Corporation
Download issue 56 of tech-i (PDF)