This presentation dives into ARD's transformative cloud journey, addressing the challenges of operating in a chaotic media environment with limited resources.
Malte shares how ARD adopted a pragmatic multi-cloud strategy, leveraging public and private clouds to optimize costs, scalability, and sustainability. Key insights include redefining sovereignty as owning architecture, processes, and data—not physical infrastructure—and focusing on user needs by delivering consistently to build trust. Malte candidly reflects on past failures in cloud projects and highlights lessons learned for achieving flexible, scalable results.
This talk offers practical strategies for navigating complexity in cloud adoption while balancing innovation with stability—perfect for tech leaders seeking actionable insights into multi-cloud solutions.
