From here experience as.a change manager at RTBF, Régine Carpentier discusses the initiatives undertaken to support transformation projects, particularly focusing on the Media Square project, a significant endeavor. Initiated in 2016, the change management programme aims to adapt to the rapidly evolving media landscape.
This initiative is designed to replace outdated facilities with innovative technology and dynamic workspaces by 2026, affecting the company's workflows, technologies, and employee practices. The change management strategy adopted involves a methodical approach, emphasizing awareness, desire, knowledge, ability, and reinforcement.
Engaging employees in understanding and adapting to changes is crucial. Moreover, maintaining leadership support, assessing collective memory, and promoting a learning culture are essential in converting potential resistance to engagement. Communicating effectively through newsletters, live programs, and worksite visits, alongside involving ambassadors, helps facilitate this organizational change.
Join the transformation journey at RTBF - where innovation meets commitment!
