Measuring total audience – the state of play for PSM

Presenter(s): Francesca Cimino (EBU)

This talk provides an overview of the state-of-play of audience data developments in EBU member public service media organizations. Using data and insights from the annual Media Intelligence Survey, online data collection, and a special audience measurement ad-hoc survey conducted in September 2022 among the heads of audience research in EBU member organizations.