The renewed momentum across Europe behind the transition to digital radio providing new possibilities for innovation in the service offering. Alongside this, hybrid enables innovation in the user experience by enhancing broadcast with broadband-delivered services.
At the same time, the range of listening options, whether on mobile or portable devices, smart speakers or in connected cars, has expanded greatly. To remain visible and relevant, PSM organizations should seek to leverage the possibilities of digital and hybrid radio.
The hybrid radio approach combines the power of both broadcast (DAB+, DRM, FM) and broadband, enhancing the user experience on connected radio devices, enabling seamless switching of audio between broadcast and IP, offering opportunities for personalization and adding a backchannel to broadcasters.