Presenter(s): Laura Ellis, Colin Warhurst, Natasha Westland (BBC)
The BBC Blue Room was established in 2025 to "investigate the impact of the rapidly changing consumer technology marketplace" on media technology, content, and consumption. More recently, the Blue Room team have focused on AI, including Generative AI, to help the organization and its staff to keep abreast of the rapid advances in the field. This presentation explains the concept and activities at BBC.