Data Technology Seminar 2024


Join us at EBU HQ in Geneva, 12-14 March, for DataTech 2024, the EBU's annual flagship event for practitioners in data and AI for media.

DataTech is all about real use-cases, real technology, and the people who are pushing the envelope of how media content and services are enabled and created. Join us to meet the experts, leaders and innovators who are shaping the future of media!

Our programme is designed to survey the cutting edge and give you the deep insights you need to advance your data and AI technology and strategy. This year we explore topics such as media data governance, the deeper trends in AI, and innovations strategies. We also delve into the central role of standardised data and ontologies in business transformation.

During the event, you whave the opportunity to attend sessions tailored to more specific interests. These sessions include custom AI tools, AI integration, strategies for managing LLMs (Large Language Models), and discussions on AI regulation.

DataTech 2024 is your ticket to staying ahead in the ever-evolving media landscape. Learn from the best in the industry, and actively contribute to the future of media with AI at its core. Don't miss this opportunity to network, learn and collaborate with innovators and practitioners in the field.

Supported by

With presentations from EBU Members

Media partner

On the agenda

Data governance and strategy

On the first day we will explore :

  • How is data governance within media organisations a critical factor in maximizing the value of data and paving the way for innovation and AI?
  • What are the dominant trends in AI within the media sector?

AI for media

Throughout the event, there will be sessions on:

  • eXplainable Artificial Intelligence (XAI) to enable human users to understand and trust the outputs produced by machine learning algorithms
  • detection of false information and fake news
  • strategy for customized AI and Large Language Models (LLMs)
  • AI and data to drive audience engagement through prediction, branding and marketing effectivenes
  • recommendation systems for PSM

Metadata

Data is a traditional key theme of the event. In session 10 we will explore:

  • How does moving from fragmented data to a data-driven approach benefit media companies?
  • What is the impact of ontology on information architectures in the media industry?
  • What are the key steps and challenges in establishing a standardised schema in metadata platforms?

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