Internet services are of growing importance for public broadcasters. Audiences are using different types of devices to access media and more media is being delivered via broadband networks. OTT techniques can help public service media continue to reach their audiences on new platforms.
Today’s EBU BroadThinking event kicked off with a keynote from Egon Verharen (NPO) on state of the art over the top (OTT) techniques for public service media. He stated that, “Media companies are becoming more IT-centric. In fact, I would say that IT is at the core of what we do today. We are now more data-driven than ever before and we need to be in order to serve new demands from our audiences. When it comes to audience expectations, online is as important as linear broadcasting.”
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