Radio-Canada’s digital distribution strategy for both live and on-demand is now focused on drawing people into its own Ohdioapp – a change of focus from the earlier 'hyper-distribution' approach, where content was made available in many ways, but was also being indexed and even monetized by external platforms.
Presenter(s): Pascale Lacrox-Vézina, Natacha Mercure (Radio-Canada)
Event: Digital Radio Summit 2021
