The presentation delves into the integral role of data in today's technology-driven world, highlighting its significance in enhancing informed decision-making and ensuring competitive advantages in evolving markets.
Frédéric emphasizes that while artificial intelligence (AI) is a critical subject, it heavily relies on the foundation laid by robust data management. He stresses the importance of delivering high-quality data to optimize audience understanding and advertising revenues, particularly in the face of shrinking public media service financing.
Sharing practical use cases provides a glimpse into the transformative impact of improved data practices. Watch this presentation to grasp the pivotal shift towards data-centric strategies and navigate the complexities involved.
