European Media Ecosystem for Innovation

Join our information session at IBC 2017, Monday 18 September, 15:00 – 16:00 at EBU stand location 10.F20. The agenda includes a 15 minute presentation of the project and a focused 20 minute session on the Sandbox Hub by VRT, followed by a Q&A and networking drinks.



Encouraging a start-up mentality in European media

The EU-funded MediaRoad project aims to foster collaboration between researchers, content creators, broadcasters and entrepreneurs in order to encourage and enable innovation in the media sector. The project aspires to awaken a ‘start-up mentality’, reshaping the way media organizations collaborate and deploy new ideas in the market. The project aims to cover topics such as Augmented and Virtual Reality, robot journalism or 5G, and also to address future research policy priorities in the media sector.

MediaRoad draws upon existing initiatives developed by EBU members to innovate with start-ups and SMEs. VRT’s award-winning Sandbox and the BBC's Taster provide environments to experiment with new ideas and to test and scale promising concepts in operational environments (see the Live IP Project as one example). Supporting the launch of similar innovation incubators across Europe is a key goal of the project.

The MediaRoad project consortium will work closely with the creative and technology sectors to help innovative concepts mature for market deployment and formulate common recommendations for future media policies. The consortium is led by the EBU and includes some of Europe’s most prominent broadcasters (BBC, RAI, VRT and the Association of European Radios), who will work alongside leading media research institutes (IRT, EPFL and IMEC) and independent producers (CEPI TV).


Information session at IBC 2017

Would you like to find out more about the project and about how to get involved in this network of media innovators? Come and talk to us at IBC 2017!

Our informal information session at IBC is unique occasion to meet some of the key partners! You will be able to learn more about the concept behind the VRT Sandbox and on how MediaRoad will translate this approach into a replicable model, enabling other European media organization to launch their own Sandboxes.


This project has received funding from the European Union’s Horizon2020 research and innovation programme under grant agreement No 761412.