Scope
The TV Platforms group monitors and identifies emerging platforms, aggregators, and services, and proposes strategies for EBU Members to make the best use of them in support of their public service mission. Most households now have at least one smart TV that can receive broadcast channels and run internet-based applications — yet this creates a fragmented experience and competition between complementary services. We work towards solutions that integrate delivery mechanisms seamlessly, allowing media organisations to leverage the relative strengths of linear broadcast and on-demand broadband. Much of our work centres on HbbTV and DVB-I, the standards that enable this integration on smart TVs and across broadcast, satellite, 5G, and other sources.
Objectives
We support the transition to IP-based distribution systems and help ensure the prominence and provenance of PSM content across platforms. We contribute to HbbTV and DVB specifications, run pilots in Member countries, and share best practices on hybrid broadcast-broadband integration. We also investigate proof-of-concept projects that help Members evaluate new platform approaches and prepare for changes in how audiences receive television.
Deliverables
- Exchange of current topics and best practices among Members
- HbbTV and DVB contributions and specification development
- Support for DVB-I pilots in Member countries through workshops
- Investigation and development of proof-of-concept projects for emerging platform approaches