The annual EBU Production Technology Seminar kicked off in Geneva yesterday morning with a record participation. Two keynotes opened the seminar. First a presentations from Robert Amlung, journalist and Head of Digital Strategy at ZDF German Television, and then Thomas Saner, Senior Advisor at SRG SSR, the public broadcaster in Switzerland. “Publishing online is not just a change of technology. It’s a change in the way we as broadcasters conceive ourselves” said Robert Amlung. Audiences have started using media in more diverse ways and this has had (is having) a big impact on broadcasters’ technology and workflows. In response to this, Amlung stressed the need for broadcast technology to become more software centric in the future.
Publishing on a multitude of linear and non-linear platforms also asks for new production and distribution architectures. Thomas Saner shared his experience of developing a layered architecture approach. This allows broadcasters to decouple infrastructure and applications, thereby reducing costs. It also permits an intelligent use of cloud and internet technologies in media production and distribution. Read more.
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