Introducing Hybrid TV - a workshop


DAY 2 - Tuesday, 28/06/11

 

09:30-09:45   Introduction to the HybridTV Showrooms   Andreas Weiss (ARD)
09:45-12:00  

After the pleanry session the workshop will be split up into three separate presentations of the HbbTV, MHP and YouView/MHEG-5 platforms. These sessions will give the participants the opportunity to learn more about the specifics of each platform and compare its benefits and cost with each other. The participants are invited to circulate between the showrooms. They will share:

• a closer look on existing services: preconditions, implementation effort, development options
• options for workshop participants to ask more in-depth technical and organisatorial questions
• joint "brainstorming": how could workshop participants deploy their own ser-vices on hybrid TV sets

    
Room A   Germany & France (HbbTV)   Resp: IRT
Room B    UK (YouView, MHEG-5)   Resp: BBC
Room C   Italy (MHP)   Andrea Vecchaittini (RAI)

 

 

12:00-12:30   Next steps for launching Hybrid TV   P. MacAvock (EBU) A. Weiss (ARD)
    The participants will inform about their HBB related plans, next steps, their timeframe for decision-making and their ideas about a common Europe wide HBB launch initiative. The EBU will present the future project structure and the plan of a HBB Consortium (former HDTV Consortium), which should facilitate the European launch by coordinating with national HBB consortia. The participants will discuss the planned “launch event” in Geneva, its format, the participants and the timing.     
         
12:30    End of Workshop