Efficient Digital Media Asset Management

To remain competitive and meet consumer demand for content across multiple platforms, broadcasters need to identify and implement an efficient Digital Media Asset Management. Illustrated with an in-depth study of BBC Scotland, the Master Class gave you the framework and tools needed to contribute in the analysis and design of your broadcaster's DMAM solution.

Target audience: Broadcasters

Senior Broadcast, Content and Project managers involved in setting up a Media Asset Management solution in their organization.

Covered during the course

- Understand the ins and outs of Digital Media Asset Management (DMAM) in a
   multiplatform environment.
- Identify the key components and functions of a DMAM system.
- Acquire a methodology to develop and implement a successful DMAM project.
- Assess the pros and cons of "off the shelf" vs. "customized" DMAM solutions.

 DMAM Programme

Further Information

Hélène Rauby-Matta
Project Manager
E-mail: raubymatta@ebu.ch

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