To remain competitive and meet consumer demand for content across multiple platforms, broadcasters need to identify and implement an efficient Digital Media Asset Management. Illustrated with an in-depth study of BBC Scotland, the Master Class gave you the framework and tools needed to contribute in the analysis and design of your broadcaster's DMAM solution.
Target audience: Broadcasters Senior Broadcast, Content and Project managers involved in setting up a Media Asset Management solution in their organization. Covered during the course - Understand the ins and outs of Digital Media Asset Management (DMAM) in a multiplatform environment. - Identify the key components and functions of a DMAM system. - Acquire a methodology to develop and implement a successful DMAM project. - Assess the pros and cons of "off the shelf" vs. "customized" DMAM solutions. | | DMAM Programme |
Further Information
Hélène Rauby-Matta
Project Manager
EBU TRAINING
E-mail: raubymatta@ebu.ch