To remain competitive and meet consumer demand for content across multiple platforms, broadcasters need to identify and implement an efficient Digital Media Asset Management. Illustrated with an in-depth study of BBC Scotland, the Master Class gave you the framework and tools needed to contribute in the analysis and design of your broadcaster's DMAM solution.
Target audience: Broadcasters
Senior Broadcast, Content and Project managers involved in setting up a Media Asset Management solution in their organization.
Covered during the course
- Understand the ins and outs of Digital Media Asset Management (DMAM) in a
- Identify the key components and functions of a DMAM system.
- Acquire a methodology to develop and implement a successful DMAM project.
- Assess the pros and cons of "off the shelf" vs. "customized" DMAM solutions.
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