News and Personalization – oil and water, or recipe for the future?


We are delighted to invite you to a thought-provoking session exploring the intricate relationship between news and personalized user experience. Join us as we delve into whether these two elements are fundamentally incompatible or if they can harmonize to enhance the news consumption experience.

Session Overview

  • Learn how Finnish broadcaster Yle is reshaping its news offerings to meet the evolving needs of its audience. This webinar will introduce two innovative projects currently in development:
  • Yle.fi and Yle App Frontpage: Integrating personalized content to complement editorial choices.
  • Yle’s Mobile News Video Feed: Enhancing user experience with personalization at its core.
  • After the showcase there will be a panel discussion, as well as the option for those who attend to submit questions or comments around this topic.

Speakers

  • Riikka Lätti, Domain owner for personalization technologies, Yle
  • Heli Savola, Team Lead for Yle.fi, Yle
  • Olle Zachrison, Head of AI & News Strategy, Swedish Radio
  • Jørgen Bang, Product Owner for News, Swedish Radio
  • Teemu Kiviniemi, Yle

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