The EBU has launched a campaign for all new radios and mobile devices to be fitted with a ‘Euro-Chip’, which will give Digital Radio vital impetus and a surer future in Europe. Euro-Chip integrates the main radio standards, such as digital (DAB/DAB+/DMB) and analogue (FM), into one universal radio receiver, overcoming incompatibilities and bringing important benefits to broadcasters, manufacturers and consumers.
Owners of any device containing a live Euro-Chip – including smartphones and tablets – can enjoy cost-free broadcast reception, even as they cross international borders or pass between digital and analogue signals. Crucially, Euro-Chipped smartphones will draw younger people to radio; EBU research consistently confirms that it is the device, and not the delivery system, that matters most to them.
ENHANCE RADIO's ROLE
The technology will also enhance radio’s role as the optimum communications medium in the event of networks failure, during for instance, natural disasters; at these pressured times, broadcast networks usually continue to work. The EBU wants action on several levels:
• Although many devices have been fitted with a radio chip, dormant chips must be activated.
• Radio chip tools should be open and accessible for creative minds to develop new applications.
• Any future radios and smart devices must contain active Euro-Chips when they reach the shelves.
KEY STAKEHOLDERS
To this end, the EBU will talk to key stakeholders, such as carmakers, legislators and electronics manufacturers, to spread universal awareness of the huge opportunity that Euro-Chip represents. EBU President Jean-Paul Philippot said: “Radio is extremely popular in Europe, but it has not enjoyed the same momentum as television, notably in the consumer electronics sphere. We want to send a clear signal that the EBU is determined to make radio a key part of Europe’s digital future.”