Single Sign-on and Personalization

Tech Fact Sheet

The EBU is working with its Members to give editorial and digital teams a set of powerful tools to better understand end users, produce and deliver relevant content, measure the impact, and adapt the individual end user’s experience.

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PSM must undergo a paradigm shift, envisioning media distribution not to an audience, but to every individual user. Keeping control over user data and the algorithms driving content delivery is critical for PSM, not only to maintain editorial independence and impartiality but also to live up to the trust placed in them by the general public.