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The Strategic Programme on Production heps to ensure efficiency, continuity and quality in using state-of-the art production tools. The scope of this group includes Audio, Video, Metadata and AI.


The EBU provides strategic and technical advice on all aspects of video images, including quality assessment, access services and workflows. Current topics being worked on include HDR, codecs, video monitors, test patterns, cloud production and quality control.


How Radio, TV and other media services can be consumed on a range of new platforms and hybrid connected devices. It focuses on the development of applications above layer 3 (application, presentation) as well as supporting services to deliver the best experience to the end user on any device and at any time.

Media Cloud & Microservices

Multiplatform production workflows

The Media Cloud and Microservices Architecture (MCMA) work provides code and best practices for the integration of processes in production workflows, including Artificial Intelligence in the cloud.

Most broadcasters today are using cloud services in some ways, but the cloud continues to change fast, and attractive new possibilities have opened up. The latest trend is towards serverless architecture and what is known as FaaS – function as a service – opening the door to an entirely new way of running media services.
An EBU project MCMA provides a painless way of adopting serverless architecture and implementing media workflows in the cloud. Created as an open-source project, free to use and available on GitHub, it offers reusable services that can apply to all applications and infrastructures across multiple cloud providers. 

Infrastructures & Security

Cloud and ip infrastructures
Multiplatform production workflows

The scope of the Strategic Programme on Infrastructures & Security covers Radio, TV and other media services. It comprises the development and evolution of infrastructure technologies to enable live and non-live media production workflows in broadcast facilities and in remote/interfacility conditions. It also includes media cybersecurity aspects of infrastructure technologies.

Connected Cars and Devices

The EBU’s Connected Cars and Devices group, a subgroup of the Strategic Programme for Platforms, has bought EBU members together to discuss the challenges in this area. It provides an open forum in which to discuss projects, strategies and insights. The goal is to catalyse collaboration between EBU members and shape a unified view for Public Service Media that benefits audiences and the wider industry.


Audio production and broadcasting are being transformed by new technologies. The next generation of audio experiences will be more immersive than ever before, and interactive. It is important that broadcasters look at new file formats to deliver and produce audio for these advanced systems.

The Audio Systems group aims to:

  • Help EBU Members to maximise the quality and availability of sound production technology;
  • Provide guidance and working documents to help make the move to new Audio Systems;
  • Take into consideration professional users' feedback when making contributions to ITU and ETSI standards;
  • Organize seminars and trainings to enable the use of new technologies and to share best practice.


The EBU helps Members to enhance and enrich their media by integrating their data from commissioning to distribution taking benefit in advances on Artificial Intelligence.

ML Data Pool


The EBU aims to build a large collective dataset to help boost Members' Machine Learning applications. Local data and knowledge is a competitive advantage. Combined with that of other Members, it is unbeatable!



The MediaRoad project aims to foster collaboration between researchers, content creators, broadcasters and entrepreneurs in order to encourage and enable innovation in the media sector. 



Every two years, the EBU develops a roadmap for technology and innovation activities based on the requirements and inputs given by EBU Members.

Access our workplan »