Future Distribution

Helps Members to assess different delivery options for broadcasting.

The way we consume media is changing. Audiences are increasingly using personal devices such as PCs, smartphones and tablets, and the Internet to consume media services. While linear viewing remains the dominant way of watching TV content, time shifted and on-demand services are gaining popularity. Non-traditional service providers have entered the market and new platforms, such as Netflix, Youtube and Chromecast, that use the strengths of online distribution, are seeking to drive viewers away from traditional TV broadcasting.  It is important for broadcasters to understand these changes and respond with adequate future leverage strategies.

EBU Technology & Innovation Workplan

Every two years, the EBU develops a roadmap for technology and innovation activities based on the requirements and inputs given by EBU Members. The result of this roadmap is our bi-annual EBU Technology & Innovation Workplan. Strategic programmes and project groups are set up to focus on specific areas of interest. To access the latest Workplan, click here.

EBU Strategic Programme on Future Distribution

The topic of Future Distribution Strategies is part of the EBU's Strategic Programme on Future Distribution.

Main activities:

  • Helps Members to assess different delivery options for broadcasting.
  • Studyies the relevance of different TV distribution options for public service broadcasters in terms of reach, quality, free-to-air and market position.
  • Models the viewing profile of users from a technical point of view, including linear versus non-linear, professionally produced content versus user-generated content, TV sets versus other devices in the home and on the move.
  • Formulates technical and requirements for connectivity as well as operational and regulatory requirements for service distribution.
  • Provides you with a forum for sharing best practice.

​Join us

If you are an EBU Member interested in the distribution of public service media content and services, join our group on this topic and participate in the discussions. 

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EBU Headquarters, Geneva, Switzerland

The TA takes stock of current and future technology trends that impact the media industry, and reviews the work done in EBU Strategic Programmes on behalf of the EBU Membership. The TA 2020 also elects a new Technical Committee. Due to Covid-19, this year's TA will exceptionally not be held in June, but on 6 & 7 October at EBU Headquarters in Geneva. 

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EBU, Geneva, Switzerland

Our annual seminar that deals with the evolution of media distribution technologies, spectrum issues, regulation and associated business models.


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PSM organisations produce content and services for linear and non-linear distribution. A set of distribution requirements has been defined to ensure the desired availability and technical quality of PSM services across all platforms and on all devices.

The Media Technology Pulse is a new publication from the EBU Technology & Innovation department, highlighting 12 critical media technology trends for EBU Members.

EBU tech-i magazine, Issue 23 tells you how you can produce smarter, introduces future broadcasting architectures, dives into the use of the 700 MHz band, explains how hackers have become 'smart', and more...

EBU tech-i magazine, issue 22 explains why Video did NOT kill radio and what the future of radio will be like. And there is more, including Cross-Platform Authentication and a look at the state of loudness normalisation in Europe.

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