Future Distribution

Helps Members to assess different delivery options for broadcasting.

The way we consume media is changing. Audiences are increasingly using personal devices such as PCs, smartphones and tablets, and the Internet to consume media services. While linear viewing remains the dominant way of watching TV content, time shifted and on-demand services are gaining popularity. Non-traditional service providers have entered the market and new platforms, such as Netflix, Youtube and Chromecast, that use the strengths of online distribution, are seeking to drive viewers away from traditional TV broadcasting.  It is important for broadcasters to understand these changes and respond with adequate future leverage strategies.

EBU Technology & Innovation Workplan

Every two years, the EBU develops a roadmap for technology and innovation activities based on the requirements and inputs given by EBU Members. The result of this roadmap is our bi-annual EBU Technology & Innovation Workplan. Strategic programmes and project groups are set up to focus on specific areas of interest. To access the latest Workplan, click here.

EBU Strategic Programme on Future Distribution

The topic of Future Distribution Strategies is part of the EBU's Strategic Programme on Future Distribution.

Main activities:

  • Helps Members to assess different delivery options for broadcasting.
  • Studyies the relevance of different TV distribution options for public service broadcasters in terms of reach, quality, free-to-air and market position.
  • Models the viewing profile of users from a technical point of view, including linear versus non-linear, professionally produced content versus user-generated content, TV sets versus other devices in the home and on the move.
  • Formulates technical and requirements for connectivity as well as operational and regulatory requirements for service distribution.
  • Provides you with a forum for sharing best practice.

​Join us

If you are an EBU Member interested in the distribution of public service media content and services, join our group on this topic and participate in the discussions. 

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